Story and photos by Darl DeVault
Contributing Editor
To give customers more time to anticipate Christmas, the 15th Annual Santa Market Craft Show will move two weekends into November, Friday the 22nd and Saturday the 23rd, at the Pavilion Building at the OKC Fairgrounds. This shift to earlier dates will create a vibrant and festive atmosphere, sure to get shoppers in the holiday spirit.
The Market is Oklahoma City’s premiere free, two-day showcase for one-of-a-kind, Christmas-themed creations benefiting the Alzheimer’s Association of Oklahoma.
“We work to organize this show all year,” co-founder Molly Nye said. “It is a true labor of love and helps all of us by doing something positive to combat Alzheimer’s Disease.” If anyone would like to be involved by volunteering, donating an item or service for the auction, or an item for the Alzheimer’s booth, please contact Joan Clarke at 405-314-1033.
As one of Oklahoma’s most extensive free-admission, nonprofit arts and crafts shows, the festive shopping experience will feature 180+ carefully chosen, creative vendors selling their unique and diverse products. Organizers say this is a shopping experience you won’t want to miss.
The Market offers free parking, a silent auction, and more. It is open from 9 a.m. to 4 p.m. on both days. Handcrafted items are available for all shoppers’ seasonal gift needs at an event that raised $43,000 last year for Alzheimer’s work. Since its inception up to this October, the Market has raised $313,464 for the cause.
Visitors are encouraged to bring their children to have free photos taken all day with Santa, Del Humphreys, an International Brotherhood of Real Bearded Santas member. Visitors can also speak with Mrs. Claus, Linda Turner. Organizers say The Grinch himself will be there this year.”
Shoppers may purchase a wide variety of Christmas-themed home décor. This includes hand-painted ornaments, festive wreaths, and homemade arts and crafts such as knitted scarves and unique pottery. Boutique and holiday items, jewelry, children’s clothes, books, and food goodies are also available. The first 1,000 visitors receive free shopping bags sponsored by local businesses.
Joan Clarke, Molly and Megan Nye began the event in 2010 after Joan’s husband died of Alzheimer’s in 2007. Their shared goal was to support the charity addressing one of America’s most challenging diseases. They invite shoppers to join them in this meaningful cause, becoming part of the community of support.
“Molly and I had been selling items at craft shows for years, and we decided to start our own event. We booked a small room in a hotel and started with 17 vendors,” Clarke said. “By the time our third year began, we realized how much work putting on a quality show involves, so we decided to make it a fundraiser. Molly immediately suggested Alzheimer’s since Joan lost her husband and Megan lost her father to the terrible disease. These personal experiences drive our commitment to the cause and inspire us to make The Santa Market Craft Show a success each year.”
Over the years, the number of vendors, attendees, and funds raised has grown tremendously, which is a testament to the community’s support and the event’s impact.
Every dollar raised at the Market goes directly to the Alzheimer’s Association, a nonprofit 501(c)3 organization. These funds support crucial research, care, and support efforts, making a tangible difference in the fight against Alzheimer’s. Your participation and support are vital, and all donations are tax-deductible, empowering you to be part of this meaningful cause and see the impact of your contribution on Alzheimer’s research.
“Our excellent vendors make this show what it is each year. We are one big family; everyone helps promote the show, advertise, and find new vendors. They donate to our cause, monetarily and with their products, even though it’s voluntary,” Clarke said. “They help with set up, clean up and everything in between. We have three vendors that have been with us all 14 years. Countless more have been with us for 5, 8, or even 10 years. One vendor named it ‘The Greatest Show on Earth,’ and it truly is.”
The organizers limit the number of crafters’ assigned spaces. Clarke says It is not about turning away new vendors but only allowing a limited number of each type of vendor. They wish they could take everyone, but having a variety makes for a better shopping experience, and the vendors have a much better chance of success. “We strive to ensure a diverse range of products and crafts, so our selection process is based on the uniqueness and quality of the items,” Clark said.
Clarke says some vendors see the event as an opportunity to make sure their favorite charity receives as much as possible from their craft world and them personally. By writing personal checks to the Alzheimer’s Association when The Santa Market rolls around, these vendors do their part to help. They also donate products and gift certificates to the Alzheimer’s auction and booth.
The Santa Market promoted the show at the annual Walk to End Alzheimer’s on November 2 in downtown OKC. Clarke and her family have walked every year since 2003. Held annually in more than 600 communities nationwide, Walk to End Alzheimer’s is the world’s largest event to raise awareness and funds for Alzheimer’s care, support and research.
National presenting sponsor Edward Jones is in its ninth consecutive year helping to make the walks successful. Biogen and Eisai are also national sponsors. Santa Market fielded a team for the walk.
Nearly 7 million Americans are living with Alzheimer’s disease in the United States. Additionally, more than 11 million family members and friends provide care to people living with Alzheimer’s and other dementias.
In July 2024, the FDA approved Kisunla (Donanemab), a drug that can help treat early Alzheimer’s disease. The medicine is administered intravenously every four weeks. In clinical trials, Donanemab slowed memory and thinking decline by 20-60 percent and slowed daily activity decline by 40 percent.
The organizers attribute The Market’s successful 14 years to the invaluable contributions of quality vendors, loyal customers, volunteers, sponsors, and donors. They consider everyone involved part of the Santa Market Family and hope for their continued support to make this year’s event a resounding success. This year, organizers are proud Steve Eldridge, Senior News & Living and Oklahoma Nursing Times publisher, is again a Diamond Sponsor. For more info, visit www.thesantamarket.org.
